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{{content}} is a very simple helper used for outputting post content, when called within a {{#post}}{{/post}} block expression. It makes sure that your HTML gets output correctly. 
<!-- post.hbs -->

{{#post}}

<article class="{{post_class}}">
  <section class="post-content">
    {{content}}
  </section>
</article>

{{/post}}
You can limit the amount of HTML content to output by passing one of the options: {{content words="100"}} will output just 100 words of HTML with correctly matched tags.

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Default CTA

For visitors to members-enabled sites who don’t have access to the post in the current context, the {{content}} helper will output a default upgrade/sign up CTA.