Ghost generates automatic meta data by default, but it can be overridden with custom content in the post settings menu. Meta data is output by default in ghost_head, and can also be used in themes with the following helpers:
  • {{meta_title}} – the meta title specified for the post or page in the post settings
  • {{meta_description}} – the meta description specified for the post or page in the post settings
  • {{canonical_url}} – the custom canonical URL set for the post