You can easily migrate your posts and pages from WordPress site to Ghost in just a few clicks, using the WordPress migrator in Ghost Admin.

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Run the migration

The WordPress migrator allows you to quickly import content from your WordPress site to your Ghost publication. You can access the migrator tool from the Settings → Advanced → Import/Export area of Ghost Admin. migrate-tools-apr-2025.png It’s helpful to log in to your WordPress site before running the migration in Ghost Admin.

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1. Enter your WordPress URL

To start the migration process, enter the public URL to your WordPress site, and click Continue. 1.png

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2. Export content

Next, click Open WordPress Settings. If already logged into WordPress, this will take you directly to the location of your WordPress site where an export can be generated. 2.png Select All content, click Download Export File, which will download an XML file with your content in it.

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3. Upload content

Once your export has been downloaded, return to the migrator window in Ghost Admin, and select Click or drag file here to upload, and navigate to the XML file you downloaded from WordPress, once uploaded click Continue. If you’re unsure of where the file was saved, check your Downloads folder.

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4. Review

Ghost will confirm the number of posts and pages that will be imported to your publication. If satisfied, click Import content to begin the import of your data. 3.png After a few moments, you’ll see a confirmation message, confirming that your data was successfully migrated to your Ghost site.

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Supported Content

What is supported:
  • XML files up to 100mb
  • Up to 2,500 posts
  • Some shortcodes, such as [caption], [audio], [code], along with most [vc_] & [et_] based shortcodes from page builder plugins.
What’s not supported:
  • Custom post types
  • Most uncommon shortcodes
  • Plugins that alter access to content

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Redirects

ℹ️ WordPress categories are converted to tags during the migration. The first category for any post will also become the primary tag.
You may need to add redirects to ensure backlinks lead to the correct content. Please refer to this list of the most common redirection rules for WordPress migrations.

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Large and Complex migrations

If your migration needs go beyond what our in-built migration tools can support you can still move to Ghost. If you’re a Ghost(Pro) customer, our Migrations team can support you in migrating your content and subscribers. Learn more and get in touch with the team here. Alternatively, if you are a developer, comfortable with using the command line, or running a self-hosted Ghost instance, we have a suite of open-source migration tools to help with large, complex and custom migrations.