The Subscribers feature in Ghost allows you to capture email addresses of people who would like to subscribe to your publication's content. Email addresses can be viewed and edited from Ghost admin, but no emails will be sent without further integrations with an email tool.
This feature can be enabled in the "Labs" settings menu in Ghost admin. When it is enabled, a subscribe button will appear on your site, if your theme supports it.
When the Subscribers feature is enabled, a “Subscribers” menu item will appear within Ghost Admin:
This menu allows you to manage your subscriber list with the following actions:
- Adding subscribers manually
Click the “Add Subscriber” button to add the subscriber email address.
- Deleting subscribers
Hover over the subscriber email address and click on the trashcan icon.
- Import a subscriber list
Use the “Import CSV” and “Export CSV” buttons. Imports must be in CSV format, e.g. email, firstname.lastname@example.org, email@example.com.
For example, you can automatically pass the subscriber list to a dedicated email tool using Zapier, and then set up automated emails or campaigns for your subscribers.